Internet is a fantastic space for someone who wants to learn and find information. Everything is just a click away, under your fingers, in front of your eyes. But must we be able to know how to find the information, sort it, identify its importance, in short, it is indispensible to be helped in this jungle of knowledge. For doing that, the search engines have a great importance; this explains the constant presence of some names on Internet, such as Google, Yahoo! and Live (formerly MSN) for example. The flow of information being so important, these search engines are absolutely unable to sort information manually. Moreover, this sorting would not be objective. For this reason, each search engine has created its own algorithm that identifies, with more or less good precision, the importance of each site.
This algorithm is the manufacturing secret of each of these search engines; well kept, it was for Google, the element which explains their fabulous meteoric rise.
When you search information on the Internet, it remains most of the time very simple. A qimple query on a search engine, with a few keywords, offers a fairly reliable screening. The first results of this screeening suggest generally an answer to your question.
Let us put ourselves in your shoes: you want the major search engines to take your site as reliable and to show our pages in the first results. It’s not such an easy task...! Various algorithms are so complete that everything is taken into account, nothing is missed: important keywords density, images interests, relevance of titles and subtitles, eloquence of hyperlinks, simplicity of URL adresses and so on... The importance of your site depends on a multiple of small things which, when put together, allow you to be accessed on the first pages of search engines.
Google and the others…
As you can see on this graphic, Google is the actual leader of the search engines, with a market share of over 90%. Moreover, many portails use Google services for their own search engines (Free, AOL, Neuf...)
For this reason, we decide to focus our method on Google SEO.
For referencing your website well, it is necessary to understand the mechanism involved and to better adapt to exploit it to our advantage.
Regularly, Google robots visit your website to index a great number of its pages. Google will not look for the content, and our formatting will not help it. For this reason, design is irrelevant (there are still certain good practices to follow, such as, for example, avoid to develop your site completely in Flash) for your referencing. However, all the content of your website will be scrutinized by the algorithm: texts, images, codes; Google will try to understand your site by giving great importance to specific details
To prepare your website properly, you must first delete anything that might prevent Google to l “read » your site properly and optimize it to the maximum so that the robots identify certain words representative of your business. What is worse for the site architecture than words of high density such as “you”, “address” or “hour”, for example? How to manage so that Google reads and remembers the terms you want (“architect”, “house” and “construction” for example), those that internet users will type next to arrive naturally on your Internet site..?
Google algorythm is based uniformly, and mainly, on your site « community ». More the Internet users will speak about you on Internet, more Google will consider as reliable and good quality. It is therefore essential to work on this network.
Quality depends eventually on the quality of its content. Interesting texts, well written and structured to be optimized for the search engines, will be the key of your success. At E-nova, we can take charge of writing the content on a topic related to your field of activity. This content can then be inserted on your website, your blog or your facebook page.
To maximise the visibility of your website, we follow a methodology divided into four parts, each of them must be perfectly realised to create a coherent whole for Google and to enable reaching the targets fixed in terms of SEO.
Thanks to a script that we have already install on your pages, you will see each days the advance of our work. This very complete tool will allow you to better know your visitors, your more viewed pages, the key words which will bring you visitors, and so on…
In addition to this online tool, we promise to send you once a month a full report on our various activities, these are under way, these which have brought fruits, these which need to correct, our forecasted program for next month and so on... In this way, you will be constantly in contact with our team and aware of the work we realise for your site.
Optimisation of referencing and website popularity represent a work on a long time. It is why E-nova always offers a partnership on the long term for this type of project, to develop a real offensite strategy.