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In Short...

Name VSX50 - logo [visit]
Date 01/07/07
Category Design
Client Vsx50
JobGraphic study
Tags Logo, double propeller, vsx50

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Description

In the framework of the VSX50 project, we created the website’s logo. Inspired from the actual trends of double propeller logos, the design symbolizes the human aspect behind stock exchange streams.

Description

The first logo trials before iterating. Each one expresses its own identity. The last one is our designer’s favorite but lacks readability. It is inspired from a famous 3D street art illustration ;

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These candidates correspond to the last iteration before the creation of the final logo. The crucial step being that the client choose his colours well. This will in turn correspond to the website’s colour code. Originally designed in red, the client finally preferred a more corporate and less aggressive blue.