5th Avenue is an e-commerce platform enabling brands to sell their surplus stock. The system is organized into time-limited sales, where net users can buy items in limited numbers at competitive prices. The platform is mainly dedicated to the Indian market.
E-nova has chosen to develop a framework based on Magento. The framework has helped to speed up the development of the site using all the standard components of a merchant website: shopping cart management, management of the checkout page, delivery management, Moneybookers integration. However E-nova made huge customization by integrating the functionality of restricting access only to the invited people, or those whose registration has been confirmed, management of time validity of the sales, sales individual management, elaborate delivery costs management, and of course a breathtaking design.
An attractive design and some tailored functionalities favouring sales, enabled the site manager to quickly convince some well know brands to go through this new distribution channel.